Strategy Portfolio
Planning, Structure, and Consistency
A successful content strategy results in effortless experiences – including intuitive UX and site navigation, consistent page layouts, and content that delivers the information readers want.
Kerry.com Insights section
Awareness-building and lead-generating content
To support content marketing at Kerry, I launched a trio of content streams – a thought leadership blog, a hub for proprietary research, and a case study section. The 400+ pieces of unique content support nurture campaigns and drive organic leads.
Digital Content Style Guide
Company style guide
Without a company style guide, copy was written inconsistently, which meant there was no one brand voice. I created this style guide – which is based on AP Style – to allow our global team of creators to craft messages, articles and campaigns with the same voice and tone.
Kerry.com Products section
Simple content templates
One way to create more content is to empower SMEs as content authors. I drafted easy-to-complete product detail page templates, which allowed Kerry to publish product content without needing to rely on writing expertise.
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Donor and Development Communications
Company narrative and automated email sequence
As Vice President of the non-profit Humble Warrior Collective, I help lead communications and fundraising. One project involved crafting a company narrative framed for grant applications; another was building an email sequence for past and potential donors.
Digital Content Calendar
External comms and website content streams
To support commercial and corporate goals – and publish at a steady and consistent pace – I created a global content calendar that captures and catalogues all external-facing content. Articles, product page updates, case studies, and more can be viewed by project type or publication date.
Sustainable Nutrition
Carrying corporate messaging across site and channels
As sustainability became a central pillar at Kerry, I ensured the phrase and underlying messaging was shared consistently and frequently. This included crafting a sustainable nutrition hub on the website and weaving the phrase throughout thought leadership articles, product campaigns, and more.
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