Storytelling

Storytelling Portfolio

Creating Connection

Engagement comes from a compelling hook and content that flows. Here are instances I’ve used storytelling to create memorable experiences.

Is that a Yule Log on the Fire, or the World Going up in Flames?

First-person essay

This article about celebrating the holidays during times of struggle blends a first-person narrative with expert tips and quotes.

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Design Thinking and Food Innovation

Thought leadership

This article showcases how Kerry’s Global Flavour Ingredients Development Manager ideates new concepts for customers.

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Food Safety Plans: Our Global Strategy is Driven by ‘Safety First, Quality Always’

Profile

This article gives an overview of Kerry’s food safety program through the lens of the team’s head microbiologist.

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12 Behind-the Scenes Stories

2023 Printed calendar

This desktop calendar included 12 stories that differentiate Kerry through its work, values, and people.

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Food Preservation Insights

Podcast and article

I sat down with one of Kerry’s food preservation experts to learn more about the topic – the conversation was recorded and I edited it into a podcast and an article.

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The Case For Becoming a Hugger

Article

This feel-good article includes the science-backed rationale for hugging more frequently.

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