all about me
Jessica Cassity, Content Pro
My career has evolved from journalist to strategist, touching all points in between.
Content matters
I like to say that writers were the original influencers – before social media, tips and trends were largely found in magazines and newspapers. Although the heyday of print publishing is over, the need for clear, impactful writing and messaging is more important than every. My role continues to evolve with the times, from journalist and storyteller to detail-oriented strategist with big-picture vision.
(Why post a dog pic? Keep reading to learn more.)
Career highlights
1,000+
pieces of content
From blog posts to books, my career has been dedicated to creating high-quality work.
Role: Senior Fitness Editor
In addition to working at Prevention and Health magazines, I’ve written for Women’s Health, Real Simple, Parade, and the New York Times.
Book: Better Each Day
In 2011 Chronicle published my first book, a compilation of expert tips. I also co-wrote a book for Rodale and have consulted on book proposals.
Appearance: The Today Show
I appeared on The Today Show, Good Morning America, and Access Hollywood while working as a magazine editor in NYC.
Role: Storytelling Sr. Manager
At Kerry, a global food & bev company, I launched a thought leadership blog and podcast and a company newsroom.
Out of office
Other interests and pursuits
Fitness was my main beat for many years, but now it’s part-time passion. I’m also a big-time reader (mostly fiction) and gardener (vegetables and flowers). To give back, I volunteer with Oklahoma Westie Rescue – fostering dogs alongside my two permanent pack members – and serve as Board Vice President for Humble Warrior Collective, a non-profit that brings resilience-building mindfulness and meditation to underserved communities.
